The red bike in the Pinned2Purpose logo is a symbol of hope and transformation and has two sources.

The first meaning comes from a bike Geoff bought from a garbage picker in Accra, Ghana, in June 2016 while visiting with two of his kids. It was made from aerosol lids, Nescafé cans, and other discarded items—broken pieces transformed into something beautiful. We all feel shattered at times, but there is always the possibility of a new chapter and a future more beautiful than we once imagined. Never forget that!

The second meaning comes from the “Red Bike Moment” that changed Muhammad Ali’s destiny. Geoff learned about it in the summer of 2017 during a road trip with his eldest son that included a stop at the Muhammad Ali Center in Louisville, Kentucky.

At twelve years old, Ali, then known as Cassius Clay, was given a red Schwinn bicycle that was soon stolen. Devastated, he went to file a police report and met Sergeant Joe Martin, an amateur boxing coach. Martin invited him to try boxing the next day. That single, serendipitous moment changed Cassius’s life and set him on the path to becoming The Greatest.

At the Muhammad Ali Center, people from around the world are invited to share their own Red Bike Moments—stories of adversity, resilience, and purpose. Mental health challenges are real adversity, but each of us can aspire to our own Red Bike Moment.

That transformation doesn’t happen alone. That’s why there’s a “2” in Pinned2Purpose. Healing often begins by lightening the load—talking to someone, accepting support, and starting the journey. There is no shame in that. We’re all human, and any of us can get pinned by what life delivers.

Today is always the best day to accept a hand-up. And when you’re no longer pinned, it’s also the best day to offer one!