EVERYONE is vulnerable to being “pinned” under the weight of their circumstances when life plays hardball.
People dealing with mental health challenges and conditions are not weak but are often in a weakened state…….
It is time to shatter stigma, and it is:
Time for a
Hand-Up!
Watch full video
Shattering Stigma - Reframing and Connecting to Find Purpose
What We Do and How You Can Help:
We host the Pinned2Purpose Podcast (please see below). Contact us if you would like to be a guest or become a sponsor.
We are available for motivational talks based on Lived Experience.
We deliver interactive workshops to combat stigma and promote discussion to normalize mental health for companies, organizations and schools starting with experiential learning through getting pinned with the bench press exercise.
With Alf Moore, my Dad's cousin, at 105-years-young. He reframed his life with humour and gratitude, beginning every day by looking in the mirror and saying: "Oh, good, you're still here! Happy Birthday Alf!! " :)
“I am sharing a story about my personal experiences…in the hopes that it will help other people.”
— Geoff Moore
The Red Bike
The red bike in the logo of Pinned2Purpose symbolizes hope and transformation and has two sources.
I bought the bike in the photo from a garbage picker in Accra, Ghana in June 2016 on a visit with two of my kids to see a social entrepreneur named Ernest Gavor who I was mentoring on behalf of the organization Enablis. The bike was put together from aerosol lids, Nescafé cans and other discarded items which were reconstituted into something beautiful. Everyone has shattered pieces at times, but there is always the possibility of a new chapter with a more beautiful future that was once hard to imagine. Never forget that!
The second meaning is based on the Red Bike Moment that changed Muhammad Ali's destiny. I learned about this in the summer of 2017 when I was on a road trip with my eldest son that included a stop in Louisville, Kentucky and a visit to the Muhammad Ali Center.
At twelve years old, Cassius Clay (Muhammad Ali) was given a red Schwinn bicycle by his parents, but it was stolen in Louisville and Cassius was devastated. He went to fill out a police report and met with Sergeant Joe Martin who was also an amateur boxing coach. Martin invited him to come to his gym and try boxing the next day, and this serendipitous moment changed his destiny and put him on the path to becoming "The Greatest"!
At the Muhammad Ali Center, people from around the world are invited to send in their Red Bike Moments to share their stories of overcoming adversity and finding purpose. Mental health conditions and challenges are certainly examples of real adversity, but also never forget that each and every one of us can aspire to their own Red Bike Moment! This cannot be accomplished alone, however, hence the number 2 in Pinned2Purpose - the transformation can start by lightening the weight you are carrying by talking to someone and embarking on a healing journey with additional support. There is NO shame in that. We are all human and any of us can get pinned depending on what life delivers.
Today is always the best day to accept a hand-up. And when you are no longer pinned, it is also the best day to offer a listening ear and a hand-up to others!
The Pinned2Purpose Podcast
The P2P Podcast is a series of authentic conversations with a variety of guests from all over the world, intended to provide hope and insights for people who are struggling under the weight of their own mental health challenges and conditions, and help them to avoid getting “pinned” or get a hand-up and a fresh, reframed perspective to contribute to their healing journeys if they are “pinned”.
By reflecting on the simple “pinned” metaphor in the explainer video above, together we can shatter stigma, and begin taking the pressure off of people through the realization of our common humanity and vulnerability, and the fact that no one has the right to call someone weak, when in fact they are in a weakened state for reasons often unseen to others, which is perfectly normal given the weight of the challenges they are trying to bear.
Guests on the podcast share their own stories of lived experience and engagement around mental health challenges and conditions. They point towards actionable ideas, accessible resources and people who will help, different reference points, and solutions that have worked for others. They contribute to helping reframe self-talk into compassionate support, just like we would seek to provide for a best friend. There is a constant reminder that in times of difficulty, we should not try to go it alone - there is NO SHAME to put your hand up to get a hand-up! - and begin or continue a healing journey with the help of a trusted friend/family member or medical professional - no matter what the challenge or condition.
As long as we are here - as my 105-years-young relative Alf once told me while looking me in the eye - a new day provides the potential for new hope and an invitation to refocus on a purpose(s) you have deeply cared about in the past or join a new community that is dedicated to a cause that you would find inspiring and will provide new friendships. This is a piece of the puzzle in a healing journey.
YOU are not alone - WE are all just human! As Hugo Girard, one of the guests on our podcast and once named the strongest man in the world, said: “Life is tough… and when it is tough, it is actually smart and a sign of strength to ask for help! We all ask for help in our lives at times, it is not weakness.”
GET WELL AND BE WELL! Enjoy the podcast :)
Latest News
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Highlights of 2025:
Attended the REAL Mental Health Foundation’s Summit in NYC on October 28 & 29 – The Intersection of Finance & Mental Health https://www.thereal.events/new-york-2025
Geoff participated in the Brain Economy Summit 2025, “Forging the Brain Investment Agenda” as part of the Science Summit at the UN General Assembly 80 in New York City
Together with Tetiana Petrukha, Founder of Evolve, we designed, implemented, and delivered a series of learning experiences focused on Mental Health and Cognitive Resilience, onsite and online for a European corporate and their teams around the world.
In September, Pinned2Purpose was honoured to make a donation in support of the fabulous work at The Frequency School: https://frequency.school/ . Watch their beautiful, Guinness Book of World Records Song “195”, at https://frequency.school/195song/
In June, Geoff proudly became an Ambassador with the REAL Mental Health Foundation: https://www.thereal.care/ambassadors
In January, Geoff participated in a panel during Mental Health Day at Davos during the World Economic Forum:
BRAIN CAPITAL & HUMAN FLOURISHING: CONNECTING BRAIN HEALTH, PURPOSE, AND ECONOMIC PROSPERITY.